I have the set of tools
to uncover cultural insights and design powerful brand strategies.
CULTURAL TRANSLATION TOOLS
Qualitative RESEARCH
Interviews, focus groups, ethnographic observations (off/online), social listening, diary studies, trend observation, daily wandering with semiotic eye turned on to capture the zeitgeist, in Paris or wherever I am in the world.
QUANTITATIVE research
Questionnaire design, TGI,
data analysis and storytelling.
DELIVERABLES
Consumer insights storytelling, consumer journeys, personas, trend reviews, socio-historical review of a culture, of its contemporary expressions & cultural do’s and don’ts for the brand.
BRAND STRATEGY TOOLS
DELIVERABLES
Positioning, brand & comms platform, naming, manifesto, architecture, semantic charter, storytelling, moodboards, creative concepts & briefs for identity, packaging, retail, campaigns, content, targeting, product innovation.
WORKSHOPS
Brand, creative and innovation workshops, with tools like a proprietary archetype exercise, trendmapping and story-building.
BRAND & ECOSYSTEM AUDIT